Brand

Brand   Strategy    Pioneers

The Spykar story started way back in 1992, when Mr. Prasad Pabrekar led by ambition ventured into fashion apparels and accessories to make use of his vast repertoire of technical knowledge in processing of denim garments. He started the company with the firm belief that the best investment for the Co. was Human Capital, starting with a just a handful, and slowly built up a company with over 300 associates. He gave them the best possible infrastructure to work within, resulting in a strong & dedicated team.

Its accent on the quality of its products has been unwavering right from its inception. It has always strived to produce a product, having a global appeal. Denims are the core of the company's business. This has been facilitated by the company's in-house processing unit and gives the company the competitive edge in consistently producing denims of international quality. To continuously innovate, and to bring new styles, cuts and fabric to the market, the company has a team of young and dedicated designers and merchandisers, who are extremely aware of the latest trends in the international market. The company experiments a great deal on new styles and accessories, making them trendy and accessible to the Indian consumer.

SPYKAR products are available at over 1000 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons, Pyramids, etc. and at the Exclusive Spykar Jeans outlet at Ahmedabad, Ghaziabad, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, Nasik, New Delhi and Pune. Spykar Jeans currently has 198 Exclusive Brand Outlet and plans to increase that number to 250 by the end of 2011.

The brand has always focused on the u: th and their aspirations and built up the product portfolio accordingly. All its marketing efforts are targeted at making the brand relevant at all times to this discerning audience.

Strategy

Brand   Strategy   Pioneers

The company is committed to being the first choice casual wear brand of the youth.

The company’s brand does not have a fixed definition but has always been relevant to the u:th and also to the changing market dynamics.

The company’s brand building activities will continue to maintain the premium positioning and make it one of the most inspirational, trendy and obviously the most sought after brand.

The Company is compliant, eco friendly, socially responsible, evolving, profit oriented, always people-centric and doing justice to those who work for it.

Though professional and passionate; the people will have their professional and personal lives aligned.

Pioneers

Brand   Strategy   Pioneers

Prasad Pabrekar - MD
An electrical engineer from VJTI by qualification Mr. Pabrekar before inheriting his father's dry cleaning business ran an audiocassette-assembling unit whilst in college. It was in the laundry business that he accumulated vast experience related to denims. Having gained experience in processing denim garments he set up his own denim-processing unit with a seed capital of Rs. One Lakh from a credit society. In 1992, Mr. Pabrekar started manufacturing and selling his own brand under the Spykar name, first year of operations saw him incur a loss of Rs. Ten Lakh due to the lack of a well thought marketing strategy. Mr. Prasad Pabrekar has always been a visionary in the casual wear segment and, in a short span of 15 years, has made Spykar into one of the leading Denim brands in the country today.

Sanjay Vakharia - Director - Marketing
Mr. Sanjay Vakharia has been associated with Spykar since its inception in 1992. Quick to spot marketing opportunities, Mr. Vakharia has been primarily responsible for the brand image that Spykar enjoys today. With a Master's Degree in Management, his sharp business acumen saw him rise from the position of Manager Marketing to Marketing Director. Today he is responsible for the overall Marketing & Brand Communication strategies of the company. Prior to joining Spykar, he worked with Magna Publications as the Export Manager (Garments) wherein he was responsible for setting up the marketing network in the US & UK markets. Under the astute direction of Mr. Vakharia, Spykar Jeans has followed a distribution strategy of retailing through at over 700 Multi Brand Outlet across India and Large Format Stores like Shoppers' Stop, Lifestyle, Pyramid, Globus, Pantaloons etc. Spykar also retails through exclusive stores across the nation.

Careers

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Our Spykar products are available to buy through Retail Stores near you.


Stores

Contact

Spykar Lifestyles Pvt Ltd
1st Floor, 271, Business Park, Model Industrial Colony, Near Virwani Industrial Estate, Goregaon (East),Mumbai-400 063.
Tel: 91 - 22 - 42175300 / 42101992
Fax: 91 - 22 - 42101959 / 42101901


Customer Care & Feedback: Mahesh Patel - maheshp@spykar.com

Marketing: Vivek Shah - vivek@spykar.com
Sheldon Rodrigues - sheldon.rodrigues@spykar.com

Events & Sponsorships: Sheldon Rodrigues - sheldon.rodrigues@spykar.com

Agent / Distributors: Chintan Makati - chintan@spykar.com

Franchisee: Mahesh Patel - maheshp@spykar.com

Denims: Siddhartha Wilson Master - siddhartha@spykar.com

Non-Denims: Sainath Kawali - sainath@spykar.com

Knits: Vikram D'souza - vikram.dsouza@spykar.com

Fashion Accessories: Surender Singh - surender@spykar.com