The company is committed to being the first choice casual wear brand of the youth. The company’s brand does not have a fixed definition but has always been relevant to the u:th and also to the changing market dynamics. The company’s brand building activities will continue to maintain the premium positioning and make it one of the most inspirational, trendy and obviously the most sought after brand. Though professional and passionate; the people will have their professional and personal lives aligned.
SPYKAR products are available at over 1000 MBOs across the country, apart from the large format stores like Shopper's Stop, Globus, Lifestyle, Pantaloons, Pyramids, etc. and at the Exclusive Spykar Jeans outlet at Ahmedabad, Ghaziabad, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, Nasik, New Delhi and Pune.
The brand has always focused on the u: th and their aspirations and built up the product portfolio accordingly. All its marketing efforts are targeted at making the brand relevant at all times to this discerning audience.
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