In News

What you need, not what you desire

25th June 2020

Now that people have started visiting shopping malls, standalone outlets and other public domains, along with aggressive online buys, brands are witnessing a change in consumption patterns. Planned and fixed purchases are reshaping the demand curve. By Sakshi Sharma

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Retail industry hiccups and bounce back strategies for Q3

26th June 2020

Brands won't cut marketing spent, only realign them.

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As early shoppers step out, high street markets win over big malls

25th June 2020

In some cities, sales on high streets were back to 65-70% of last year’s business, but for malls it was not more than 20%

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Some retailer firms tighten purse strings, skip discount offers

24th June 2020

Retailers tend to start the end of season sale from the middle of June, continuing till mid-July.

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NEWSX AND BW PRESENT AATMANIRBHAR SPECIAL PART 27 BW Businessworld NewsX Primus Partners

22nd June 2020

How music has inspired fashion

22nd June 2020

Vintage band t-shirts are known to be collectible items which appreciate in value over time. These classic tees are known to give a cool edgy look which falls in line with the iconic era of the 70's, 80's and 90's.

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Fashion for Unlock 1.0

22nd June 2020

The lockdown had not just brought the fashion business to a standstill but also led to most people avoiding dressing up as they were mostly confined at home.

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World Music Day – from rock and roll to hip hop, here's how music has inspired fashion

21st June 2020

Elvis Presley maintained a larger than life persona on stage ..

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Spykar Lifestyles comes on board as the official style partner for MTV Roadies

13th March 2020

Known for their young and restless fashion statement, Spykar Lifestyles fits in perfectly with India’s longest running adventure reality show MTV Roadies...

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Campaign Trail: Work That Works

24th February 2020

This column will feature brand work that caught the reviewer's attention for the right reasons, released or live during the week gone by.

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Get lost in what you love’

17th February 2020

Credits-Music - Raghav Sachar


Director - Raghav Sachar


D.O.P - Arjun Ahuja


Editing - Keyur Patole

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जुन्या जीन्सला घरच्याघरी करा असं स्टाइलिश

27th February 2020

एका ठराविक काळानंतर आपण आपल्या त्याच-त्याच जीन्सला पूर्णपणे कंटाळून जातो

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Rap, dance or beatbox to find your restless

26th February 2020

In the second leg of the campaign which focuses on inclusivity, talent, and passion, Spykar Lifestyles has launched an online contest to discover fresh, young talent. The contest, in association with Hip-Hop & Urban Art Network, To The Culture, invites young talent to participate by rapping, dancing or beatboxing to the tune which Spykar Lifestyles created with Bollywood composer Raghav Sachar and visually impaired musicians Veer Mulraj & Sachin Patil.

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Composer Raghav Sachar collaborated with two visually-impaired musicians for Valentine’s Day song

14th February 2020

Veer Mulraj and Sachin Patil are students of the Furtados School of Music in New Delhi.

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Budget 2020: India Inc hails new tax regime; boost to purchasing power

3rd February 2020

Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd:“In this Budget, the Government has provided stimulus to the economy in the form of liquidity and consumption related interventions in the backdrop of visibly slowing global economic growth, including India.”

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Budget 2020: Wishlist of Indian retail titans

28th January 2020

Budget 2020-21 is just around the corner and retailers have pinned high hopes that the new policies will have a positive impact on the retail market.”

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India Inc says bold reforms missing; FM constrained by state of economy

1st February 2020

“New Delhi: The Budget 2020-21 unveiled on Saturday drew mixed responses from India Inc, with a section of industry leaders saying "big bold" reforms needed to kick-start economic growth are missing while others acknowledged that the Finance Minister had "little room" to manoeuvre.

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Industry heads welcome Sitharaman’s ‘Balanced Budget’

3rd February 2020

While most industry heads have lauded the Bharat Net allocation and impetus to start-ups, some players say there is an absence of big gun announcements and feel-good measures

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Will Union Budget 2020-21 stop slowdown? Industry offers mixed reactions

3rd February 2020

“The budget presented a few measures to boost the economy with high focus on digital infrastructure and made changes in the income tax slabs to boost the income of people and enhance their purchasing power. With no major announcements for the auto industry, other sectors, including FMCG, real estate and e-commerce, offered mixed reactions on the budget

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Budget 2020 to help revive consumer sentiments: Retail industry

2nd February 2020

New Delhi, Feb 1 () The Union Budget 2020, presented by Finance Minister Nirmala Sitharaman on Saturday, would help revive dampened consumer sentiment and put consumption back on track, leading retailers said.

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Budget 2020: Despite no big announcements, new tax slabs expected to revive demand and boost spending

2nd February 2020

Budget 2020-21: The Budget says it will put aside Rs 2.83 lakh crore for the agriculture sector, of which Rs 1.23 lakh crore has been allocated for rural development.

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Budget 2020 to help revive consumer sentiments: Retail industry

1st February 2020

NEW DELHI: The Union Budget 2020, presented by finance minister Nirmala Sitharaman on Saturday, would help revive dampened consumer sentiment and put consumption back on track, leading retailers said.

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The return of the denim trend: 70s fashion to make a comeback in 2020

6th January 2020

Denim-on-denim looks, denim jumpsuits, oversized denim jackets, bomber jackets, graphic t-shirts will be making a comeback this year.

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Textile industry asks PM Modi for India shopping festival to uplift consumer sentiment

7th January 2020

The closed-door meeting with the PM had representatives from the textile trade, yarn and spinning, exports, fabric and apparel brands. Low consumer sentiment due to the overall economic slump was a key concern put forth by the retail and brand representatives at the two-hour interaction.

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Be it work or party, denim is in demand:
Domestic jeans market grew 14% in 2018

28th November 2019

The numbers bear witness. Over the past decade, India’s jeans market trebled to Rs 21,993 crore, according to Euromonitor. And last calendar year's growth at 14% is the highest since 2009. Denim has been growing by 9-11% over the years and global brands such as Zara, H&M, Jack & Jones and Gap helped grow the market over the past decade.

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Breaking into new Markets, Sanjay Vakharia, CEO & Co-Founder, Spykar Lifestyles Private Limited

30th September 2019

Spykar Lifestyles Private Limited has had a great run and has been rapidly expanding their non-denim business driven by the group's constant endeavor to bring fashion to the multimillion Consumer India. We caught up with their CEO, Sanjay Vakharia at one of their stores to capture his vision for their business and the role played by Microsoft Technologies in their IT journey.

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90’s make a comeback

8th October 2019

They say history repeats itself and as it turns out, so does fashion! 90s is considered to be the golden era of fashion which witnessed the introduction and rise of various trends that are still relevant today.

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90's style makes a comeback

2nd October 2019

High waist pants, jackets, and vintage jeans are few classic trends that always managed to occupy a space in everyone’s wardrobe

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Spykar communicates with millennia through youth icons

30th October 2019

Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh launched the Vintage Collection by homegrown denim brand, Spykar. To quantify and enhance engagement on social media, Spykar has given each influencer discount codes for their followers. The theme of the campaign is weaved around by celebrities sharing their inclination towards Vintage styles and how this collection embodies their personal style.

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MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh

Industry heads welcome Sitharaman’s ‘Balanced Budget