In News

Indian fashion denim brand Spykar Lifestyles has joined MTV’s popular reality television show ‘Roadies’ as their official style partner for the 17th season.

India’s most iconic reality show MTV Roadies has onboarded Spykar Lifestyles as their official style partner for the 17th season. This year, Roadies Revolution will witness contestants sporting Spykar apparel while participating in the show. Keeping in with the robust and spirited fervour of Roadies, this partnership will showcase the young and restless vibe of the brand coupled with the durability of the garments.

India’s most iconic reality show MTV Roadies has onboarded Spykar Lifestyles as their official style partner for the 17th season. This year, Roadies Revolution will witness contestants sporting Spykar apparel while participating in the show.

Spykar Lifestyles announces a unique contest to promote young talent

This column will feature brand work that caught the reviewer's attention for the right reasons, released or live during the week gone by.

Credits-Music - Raghav Sachar

Director - Raghav Sachar

D.O.P - Arjun Ahuja

Editing - Keyur Patole

Mumbai: This Valentine’s Day, Spykar in a unique collaboration with Furtados School of Music brings together two visually impaired musicians and a renowned Bollywood composer Raghav Sachar to create a soulful music melody. The video showcases Raghav Sachar along with visually impaired students Veer Mulraj and Sachin Patil working together on a catchy tune in the music video. The raw feel of the artists jamming together in the studio embodies the young and restless spirit of Spykar along with passion of music that FSM holds dear.

In the second leg of the campaign which focuses on inclusivity, talent, and passion, Spykar Lifestyles has launched an online contest to discover fresh, young talent. The contest, in association with Hip-Hop & Urban Art Network, To The Culture, invites young talent to participate by rapping, dancing or beatboxing to the tune which Spykar Lifestyles created with Bollywood composer Raghav Sachar and visually impaired musicians Veer Mulraj & Sachin Patil.

Veer Mulraj and Sachin Patil are students of the Furtados School of Music in New Delhi.

Leading Indian textile trade associations have welcomed several initiatives announced today in the budget, including a proposed National Technical Textile Mission with an outlay of ₹1,480 crore, abolishing anti-dumping duty on purified terephthalic acid (PTA), a review of rules of origin requirements under free trade agreements (FTAs) and allocation of ₹100 lakh crore for infrastructure development. The reaction of retailers was, however, mixed.

“New Delhi: The Budget 2020-21 unveiled on Saturday drew mixed responses from India Inc, with a section of industry leaders saying "big bold" reforms needed to kick-start economic growth are missing while others acknowledged that the Finance Minister had "little room" to manoeuvre.

“Retail industry has hailed the Union Budget 2020-21 stating that it will increase the spending power of consumers which will eventually boost demand. The national policy of retail, changes in personal income tax rates, removal of dividend distribution tax (DDT), and the National Technical Textiles Mission are among the points welcomed by retailers.

“The budget presented a few measures to boost the economy with high focus on digital infrastructure and made changes in the income tax slabs to boost the income of people and enhance their purchasing power. With no major announcements for the auto industry, other sectors, including FMCG, real estate and e-commerce, offered mixed reactions on the budget

“The income tax reduction could be seen as an indirect measure to increasing the purchasing power of the lower and middle-income groups. The trickle downflow of the same into the FMCG sector is something to be hoped for. The Union Budget, however, leaves the entire sector wanting more in terms of the revival of consumption”

“New Delhi, Feb 1 (PTI) The Budget 2020-21 unveiled on Saturday drew mixed responses from India Inc, with a section of industry leaders saying "big bold" reforms needed to kick-start economic growth are missing while others acknowledged that the Finance Minister had "little room" to manoeuvre.

“New Delhi: The Union Budget 2020, presented by Finance Minister Nirmala Sitharaman on Saturday, would help revive dampened consumer sentiment and put consumption back on track, leading retailers said. Besides, government's push towards creation of a strong agriculture infrastructure, and efforts to revive local manufacturing along with micro, small and medium enterprises (MSME) sector and simplify GST, would help many small traders.

Union finance minister Nirmala Sitharaman will present her second Union Budget today. Budget includes detailed statement of the estimated revenues and expenditures to be incurred by the government in a particular fiscal year.

"70''s and 80''s style is going to dictate the cuts and colors for the new decade. Relaxed fits, high to mid waist trousers and jeans will be a great look for this season. Bright colours and black will continue to be a staple in all wardrobes," he told IANSlife.

Denim-on-denim looks, denim jumpsuits, oversized denim jackets, bomber jackets, graphic t-shirts will be making a comeback this year.

Spykar Lifestyles Private Limited has had a great run and has been rapidly expanding their non-denim business driven by the group's constant endeavor to bring fashion to the multimillion Consumer India. We caught up with their CEO, Sanjay Vakharia at one of their stores to capture his vision for their business and the role played by Microsoft Technologies in their IT journey.

High waist pants, jackets, and vintage jeans are few classic trends that always managed to occupy a space in everyone’s wardrobe

Rannvijay Singh, Rajkummar Rao, Sunil Chhetri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar.The pre-launch campaign included a teaser release on social media to build curiosity and buzz around the product before the big reveal. Here, the celebrities were seen giving a sneak peek of the wooden cask packaging on their Instagram stories and a shoutout saying “stay tuned for the unboxing tomorrow!”