In News

Be it work or party, denim is in demand:
Domestic jeans market grew 14% in 2018

28th November 2019

The numbers bear witness. Over the past decade, India’s jeans market trebled to Rs 21,993 crore, according to Euromonitor. And last calendar year's growth at 14% is the highest since 2009. Denim has been growing by 9-11% over the years and global brands such as Zara, H&M, Jack & Jones and Gap helped grow the market over the past decade.

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Breaking into new Markets, Sanjay Vakharia, CEO & Co-Founder, Spykar Lifestyles Private Limited

30th September 2019

Spykar Lifestyles Private Limited has had a great run and has been rapidly expanding their non-denim business driven by the group's constant endeavor to bring fashion to the multimillion Consumer India. We caught up with their CEO, Sanjay Vakharia at one of their stores to capture his vision for their business and the role played by Microsoft Technologies in their IT journey.

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90’s make a comeback

8th October 2019

They say history repeats itself and as it turns out, so does fashion! 90s is considered to be the golden era of fashion which witnessed the introduction and rise of various trends that are still relevant today.

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90's style makes a comeback

2nd October 2019

High waist pants, jackets, and vintage jeans are few classic trends that always managed to occupy a space in everyone’s wardrobe

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Spykar communicates with millennia through youth icons

30th October 2019

Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh launched the Vintage Collection by homegrown denim brand, Spykar. To quantify and enhance engagement on social media, Spykar has given each influencer discount codes for their followers. The theme of the campaign is weaved around by celebrities sharing their inclination towards Vintage styles and how this collection embodies their personal style.

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Spykar taps influencers to promote their Vintage & Rare Collection Jeans

17th October 2019

Rannvijay Singh, Rajkummar Rao, Sunil Chhetri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar.The pre-launch campaign included a teaser release on social media to build curiosity and buzz around the product before the big reveal. Here, the celebrities were seen giving a sneak peek of the wooden cask packaging on their Instagram stories and a shoutout saying “stay tuned for the unboxing tomorrow!”

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MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection

15th October 2019

The pre-launch campaign included a teaser release on social media to build curiosity and buzz around the product before the big reveal. Here, the celebrities were seen giving a sneak peek of

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Spykar reveals new jeans collection through ‘unboxing videos' with celebrities

25th October 2019

Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh were seen giving a sneak peek of the wooden cask packaging on their Instagram stories, and sharing personal experiences and stories about being 18

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The denim style

19th October 2019

Denim, it is said, is no style. Rather it is the foundation on which you build your style.
Sometimes even for a day. So this Diwali, whether you are planning to go all ethnic, or minimal, Nelson Jaffery, Head of Design, LIVA Birla Cellulose and Abhishek Yadav, Design Head, Spykar Lifestyle offer tips to incorporate denim into your festive looks.

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Denim for a refreshing touch to festive looks

16th October 2019

New Delhi, Oct 16 (IANSlife) Denim, it is said, is no style. Rather it is the foundation on which you build your style. Sometimes even for a day. So this Diwali, whether you are planning to go all ethnic, or minimal, Nelson Jaffery, Head of Design, LIVA Birla Cellulose and Abhishek Yadav, Design Head, Spykar Lifestyle offer tips to incorporate denim into your festive looks

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The age of X: How collaborations are helping brands

27th December 2019

2019 has emerged as the year of collaborations, with brands from Prada to The Bombay Canteen teaming up. Blurring definitions of ownership and the millennial love of skill sharing is fuelling this trend

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[Year in Review 2019] Make in India: These 15 Indian brands are taking the world by storm

10th December 2019

Not swayed by the winds of globalisation, many Indian brands are giving a tough fight to their foreign counterparts even today.

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How moment marketing is fast becoming a cost-effective tool for marketers

18th December 2019

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

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How to choose the right denim

14th December 2019

Identify the right pair of jeans according to your body type and shape Jeans are a staple in every person's wardrobe. They can be dressed up for a fancy look or be dressed down for a casual, stress-free look.

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Here’s the guide you need for your denim shopping

5th December 2019

Jeans are a staple in every person’s wardrobe. They can be dressed up for a fancy look or be dressed down for a casual, stress-free look.

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How to choose the right denim

3rd December 2019

New Delhi, Dec 3 (IANSlife) Jeans are a staple in every person's wardrobe. They can be dressed up for a fancy look or be dressed down for a casual, stress-free look. Jeans also exude personality and signify a sense of freedom in millennials. However, the right fit is inevitable to ensure it enhances the look of the wearer. To find the right pair of jeans, one needs to understand their body type and shape. Design expert Abhishek Yadav, Spykar Lifestyles offers some insights to finding the perfect pair of denim.

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Spykar ropes in celebrities to launch its latest collection through social media campaign

17th October 2019

Ropes in Rajkumar Rao, Rannvijay Singha, Sunil Chettri & Gurpreet Singh

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Vintage denim fashion revisits! 90s fashion

23rd October 2019

Fashion is exactly what it is, but after a while, changing into an old fashioned fashion is like making a new one. History is often said to repeat itself, and it applies to fashion as well. The fashion period of the 90s is known as the golden age. At that time many new fashion styles were introduced and various trends were born and they still seem to belong to today's fashion. Some vintage trends are classic and never get thrown out of the fashion world. From High Westpants to the usual classic Daisy Dukes and vintage wash denim. Similar is the vintage denim fashion again. The POPxo iPod Design Expert - Abhishek Yadav, head of design, lifestyle and Spyker Nelson Jafri, Head of Design Liwa Contacted.

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