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In News

Spykar Lifestyles is the official style partner for MTV Roadies

13th March 2020

Indian fashion denim brand Spykar Lifestyles has joined MTV’s popular reality television show ‘Roadies’ as their official style partner for the 17th season.

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Spykar Lifestyles comes on board as the official Style Partner for MTV Roadies

12th March 2020

Spykar has been a thought leader in its segment and its versatile collections include innovative products like Gym Jns, which is high-performance denim wear. As India’s longest-running adventure reality show, MTV Roadies has stayed relevant across 16 years and still continues to captivate audiences riding on its engrossing content, dynamic celebrity leaders and never say die attitude that forms the core of the show.

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Spykar Lifestyles is the official Style Partner for MTV Roadies

12th March 2020

India’s most iconic reality show MTV Roadies has onboarded Spykar Lifestyles as their official style partner for the 17th season. This year, Roadies Revolution will witness contestants sporting Spykar apparel while participating in the show. Keeping in with the robust and spirited fervour of Roadies, this partnership will showcase the young and restless vibe of the brand coupled with the durability of the garments.

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Spykar Lifestyles comes on board as the official Style Partner for MTV Roadies

12th March 2020

Mumbai: India's most iconic reality show MTV Roadies has onboarded Spykar Lifestyles as their official style partner for the 17th season. This year, the Roadies Revolution will witness contestants sporting Spykar apparel while participating in the show. Keeping in with the robust and spirited fervor of Roadies, this partnership will showcase the young and restless vibe of the brand coupled with the durability of the garments.

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Spykar Lifestyles comes on board as the official Style Partner for MTV Roadies

12th March 2020

India’s most iconic reality show MTV Roadies has onboarded Spykar Lifestyles as their official style partner for the 17th season. This year, Roadies Revolution will witness contestants sporting Spykar apparel while participating in the show.

Read More

Spykar Lifestyles comes on board as the official style partner for MTV Roadies

13th March 2020

Known for their young and restless fashion statement, Spykar Lifestyles fits in perfectly with India’s longest running adventure reality show MTV Roadies...

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Rap, Dance or Beatbox to Find Your Restless

25th February 2020

Spykar Lifestyles announces a unique contest to promote young talent

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Rap, Dance or Beatbox to Find Your Restless

25th February 2020

MUMBAI: In the second leg of the campaign which focuses on inclusivity, talent, and passion, Spykar Lifestyles has launched an online contest to discover fresh, young talent. The contest, in association with Hip-Hop & Urban Art Network, To The Culture, invites young talent to participate by rapping, dancing or beatboxing to the tune which Spykar Lifestyles created with...

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Campaign Trail: Work That Works

24th February 2020

This column will feature brand work that caught the reviewer's attention for the right reasons, released or live during the week gone by.

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Rap, Dance or Beatbox to Find Your Restless

22nd February 2020

In the second leg of the campaign which focuses on inclusivity, talent, and passion, Spykar Lifestyles has launched an online contest to discover fresh, young talent. The contest, in association with Hip-Hop & Urban Art Network, To The Culture, invites young talent to participate by rapping, dancing or beatboxing to the tune which Spykar Lifestyles created with Bollywood composer Raghav Sachar and visually impaired musicians Veer Mulraj & Sachin Patil.

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Get lost in what you love’

17th February 2020

Credits-Music - Raghav Sachar


Director - Raghav Sachar


D.O.P - Arjun Ahuja


Editing - Keyur Patole

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Spykar Lifestyles attempts to evoke young and restless spirit in latest music video

19th February 2020

To promote and celebrate the love of talent and passion, the brands brought two visually impaired musicians, Veer Mulraj, Sachin Patil and Bollywood composer Raghav Sachar to create soulful music

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‘Get lost in what you love’ as Raghav Sachar joins visually impaired artists for a soulful melody!

14th February 2020

Mumbai: This Valentine’s Day, Spykar in a unique collaboration with Furtados School of Music brings together two visually impaired musicians and a renowned Bollywood composer Raghav Sachar to create a soulful music melody. The video showcases Raghav Sachar along with visually impaired students Veer Mulraj and Sachin Patil working together on a catchy tune in the music video. The raw feel of the artists jamming together in the studio embodies the young and restless spirit of Spykar along with passion of music that FSM holds dear.

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जुन्या जीन्सला घरच्याघरी करा असं स्टाइलिश

27th February 2020

एका ठराविक काळानंतर आपण आपल्या त्याच-त्याच जीन्सला पूर्णपणे कंटाळून जातो

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Rap, dance or beatbox to find your restless

26th February 2020

In the second leg of the campaign which focuses on inclusivity, talent, and passion, Spykar Lifestyles has launched an online contest to discover fresh, young talent. The contest, in association with Hip-Hop & Urban Art Network, To The Culture, invites young talent to participate by rapping, dancing or beatboxing to the tune which Spykar Lifestyles created with Bollywood composer Raghav Sachar and visually impaired musicians Veer Mulraj & Sachin Patil.

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Get lost in what you love' as visually impaired artists and Raghav Sachar present a soulful melody

13th February 2020

MUMBAI: This Valentine’s Day, Spykar in a unique collaboration with Furtados School of Music brings together two visually impaired musicians and a renowned Bollywood composer Raghav Sachar to create a soulful music melody.The video showcases Raghav Sachar along with visually impaired students Veer Mulraj& Sachin Patil working together on a catchy tune in the music video. The raw feel of the artists jamming together in the studio embodies the young & restless spirit of Spykar along with passion of music that FSM holds dear.

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Composer Raghav Sachar collaborated with two visually-impaired musicians for Valentine’s Day song

14th February 2020

Veer Mulraj and Sachin Patil are students of the Furtados School of Music in New Delhi.

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Budget 2020: India Inc hails new tax regime; boost to purchasing power

3rd February 2020

Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd:“In this Budget, the Government has provided stimulus to the economy in the form of liquidity and consumption related interventions in the backdrop of visibly slowing global economic growth, including India.”

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Textile trade bodies hail budget, retail reaction mixed

1st February 2020

Leading Indian textile trade associations have welcomed several initiatives announced today in the budget, including a proposed National Technical Textile Mission with an outlay of ₹1,480 crore, abolishing anti-dumping duty on purified terephthalic acid (PTA), a review of rules of origin requirements under free trade agreements (FTAs) and allocation of ₹100 lakh crore for infrastructure development. The reaction of retailers was, however, mixed.

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Budget 2020: Wishlist of Indian retail titans

28th January 2020

Budget 2020-21 is just around the corner and retailers have pinned high hopes that the new policies will have a positive impact on the retail market.”

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India Inc says bold reforms missing; FM constrained by state of economy

1st February 2020

“New Delhi: The Budget 2020-21 unveiled on Saturday drew mixed responses from India Inc, with a section of industry leaders saying "big bold" reforms needed to kick-start economic growth are missing while others acknowledged that the Finance Minister had "little room" to manoeuvre.

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Budget 2020: Lifestyle industry strives to thrive

28th February 2020

By Sanjay Vakharia“The clothing and lifestyle industry thrives on sentiments and the same are at its lowest as we speak. We expect in all earnest that the government in the Budget, makes certain announcements that can spur demand by placing more disposable money In the hands of the consumer. We are a large nation of consumers, once the momentum is built, there should be no stopping us.”

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Budget will boost spending power of consumers: Retailers

3rd February 2020

“Retail industry has hailed the Union Budget 2020-21 stating that it will increase the spending power of consumers which will eventually boost demand. The national policy of retail, changes in personal income tax rates, removal of dividend distribution tax (DDT), and the National Technical Textiles Mission are among the points welcomed by retailers.

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Industry heads welcome Sitharaman’s ‘Balanced Budget’

3rd February 2020

While most industry heads have lauded the Bharat Net allocation and impetus to start-ups, some players say there is an absence of big gun announcements and feel-good measures

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Will Union Budget 2020-21 stop slowdown? Industry offers mixed reactions

3rd February 2020

“The budget presented a few measures to boost the economy with high focus on digital infrastructure and made changes in the income tax slabs to boost the income of people and enhance their purchasing power. With no major announcements for the auto industry, other sectors, including FMCG, real estate and e-commerce, offered mixed reactions on the budget

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Budget 2020 to help revive consumer sentiments: Retail industry

2nd February 2020

New Delhi, Feb 1 () The Union Budget 2020, presented by Finance Minister Nirmala Sitharaman on Saturday, would help revive dampened consumer sentiment and put consumption back on track, leading retailers said.

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Budget 2020: No Khushi, No Gham for retail and FMCG players

2nd February 2020

“The income tax reduction could be seen as an indirect measure to increasing the purchasing power of the lower and middle-income groups. The trickle downflow of the same into the FMCG sector is something to be hoped for. The Union Budget, however, leaves the entire sector wanting more in terms of the revival of consumption”

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Will Union Budget 2020-21 stop slowdown? Industry offers mixed reactions

1st February 2020

The budget presented a few measures to boost the economy with high focus on digital infrastructure and made changes in the income tax slabs to boost the income of people and enhance their purchasing power. With no major announcements for the auto industry, other sectors, including FMCG, real estate and e-commerce, offered mixed reactions on the budget

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Bold reforms missing; FM constrained by state of economy: India Inc

1st February 2020

“New Delhi, Feb 1 (PTI) The Budget 2020-21 unveiled on Saturday drew mixed responses from India Inc, with a section of industry leaders saying "big bold" reforms needed to kick-start economic growth are missing while others acknowledged that the Finance Minister had "little room" to manoeuvre.

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Budget 2020: Despite no big announcements, new tax slabs expected to revive demand and boost spending

2nd February 2020

Budget 2020-21: The Budget says it will put aside Rs 2.83 lakh crore for the agriculture sector, of which Rs 1.23 lakh crore has been allocated for rural development.

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Budget 2020 to help revive consumer sentiments: Retail industry

1st February 2020

“New Delhi: The Union Budget 2020, presented by Finance Minister Nirmala Sitharaman on Saturday, would help revive dampened consumer sentiment and put consumption back on track, leading retailers said. Besides, government's push towards creation of a strong agriculture infrastructure, and efforts to revive local manufacturing along with micro, small and medium enterprises (MSME) sector and simplify GST, would help many small traders.

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Budget 2020: Despite no big announcements, new tax slabs expected to revive demand and boost spending

1st February 2020

Krish Iyer, president and CEO at Walmart India, said, "The cuts in the personal income tax rates would increase disposable income in the hands of the Indian middle class, which will enhance consumption through improved purchasing power."

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Union Budget 2020 for Retail Sector

1st February 2020

Union finance minister Nirmala Sitharaman will present her second Union Budget today. Budget includes detailed statement of the estimated revenues and expenditures to be incurred by the government in a particular fiscal year.

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Budget 2020 to help revive consumer sentiments: Retail industry

1st February 2020

NEW DELHI: The Union Budget 2020, presented by finance minister Nirmala Sitharaman on Saturday, would help revive dampened consumer sentiment and put consumption back on track, leading retailers said.

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70s fashion to make a comeback in 2020: Experts

5th January 2020

"70''s and 80''s style is going to dictate the cuts and colors for the new decade. Relaxed fits, high to mid waist trousers and jeans will be a great look for this season. Bright colours and black will continue to be a staple in all wardrobes," he told IANSlife.

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70s fashion to make a comeback in 2020: Experts

5th January 2020

New Delhi, Jan 5 (IANSlife) 2020 is going to be the beginning of a new decade, however, 70''s style is going to make a huge comeback, say fashion experts.Abhishek Yadav, Head of Design, Spykar Lifestyles says that 2020 will see the revival old fashion trends.

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The return of the denim trend: 70s fashion to make a comeback in 2020

6th January 2020

Denim-on-denim looks, denim jumpsuits, oversized denim jackets, bomber jackets, graphic t-shirts will be making a comeback this year.

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Textile industry asks PM Modi for India shopping festival to uplift consumer sentiment

7th January 2020

The closed-door meeting with the PM had representatives from the textile trade, yarn and spinning, exports, fabric and apparel brands. Low consumer sentiment due to the overall economic slump was a key concern put forth by the retail and brand representatives at the two-hour interaction.

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Be it work or party, denim is in demand:
Domestic jeans market grew 14% in 2018

28th November 2019

The numbers bear witness. Over the past decade, India’s jeans market trebled to Rs 21,993 crore, according to Euromonitor. And last calendar year's growth at 14% is the highest since 2009. Denim has been growing by 9-11% over the years and global brands such as Zara, H&M, Jack & Jones and Gap helped grow the market over the past decade.

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Breaking into new Markets, Sanjay Vakharia, CEO & Co-Founder, Spykar Lifestyles Private Limited

30th September 2019

Spykar Lifestyles Private Limited has had a great run and has been rapidly expanding their non-denim business driven by the group's constant endeavor to bring fashion to the multimillion Consumer India. We caught up with their CEO, Sanjay Vakharia at one of their stores to capture his vision for their business and the role played by Microsoft Technologies in their IT journey.

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90’s make a comeback

8th October 2019

They say history repeats itself and as it turns out, so does fashion! 90s is considered to be the golden era of fashion which witnessed the introduction and rise of various trends that are still relevant today.

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90's style makes a comeback

2nd October 2019

High waist pants, jackets, and vintage jeans are few classic trends that always managed to occupy a space in everyone’s wardrobe

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Spykar communicates with millennia through youth icons

30th October 2019

Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh launched the Vintage Collection by homegrown denim brand, Spykar. To quantify and enhance engagement on social media, Spykar has given each influencer discount codes for their followers. The theme of the campaign is weaved around by celebrities sharing their inclination towards Vintage styles and how this collection embodies their personal style.

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Spykar taps influencers to promote their Vintage & Rare Collection Jeans

17th October 2019

Rannvijay Singh, Rajkummar Rao, Sunil Chhetri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar.The pre-launch campaign included a teaser release on social media to build curiosity and buzz around the product before the big reveal. Here, the celebrities were seen giving a sneak peek of the wooden cask packaging on their Instagram stories and a shoutout saying “stay tuned for the unboxing tomorrow!”

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MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh