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| Milestones Achieved |
First to the Brands Credit/Milestones Achieved.
We revolutionized Cargo's in the country with the very non-conformist look and its innovative presentation. We broke all norms of how a pair of pants should be sold.
Rolled and tied by a canvas strip and stocked in this form on the shelves - it defied conventional norms and challenged tradition. Target audience who identified with this Rebellious approach lapped-up the product and yet again Spykar scored in turning the table upside down. We sold nearly 70,000 pants and cargos with not even 60% of the demand fed.
To cut the monotonous complacency of basic 5 pockets we stylized denims as flamboyant blues. This fashioned persona of denims was introduced as Actifs (Spykar's Fashion Denim Collection) with 5 fits - Stern, Rebel, Maverick, Recruit & Renegade.
1992 - Proprietary concern set up to launch ready to wear garments
1993 - Emergence of the Brand (Spykar)
1996 - Introduction of Heliums and Forays
1998 - The company Span Apparels was incorporated and the workings of the proprietary concern was taken over
1999 - First Exclusive Retail Store in Hyderabad
2000 - Started Spykar Jeans Lab
2002 - Started Spykar Style Lab
2003 - First Flag ship retail store in Phoenix Mills-Mumbai
2004 - Revolutionised the category of Cargos by innovative packaging & design
2005 - Set up its own washing unit at Kharine, Navi Mumbai
2006 - Set up an exclusive store in UK, London /
2006 - Set up 50th Exclusive Brand Outlet at Khar, Linking Road, Mumbai
2006 - Won the Best Casual Wear Brand of the Year and Product Innovator of the year at CMAI APEX awards.
2007 - Set up the 100th exclusive store in Chennai in October
2007 - Won the CMAI Apex awards again for
“Best Casual Wear Brand of the Year”,
“Product Innovator of the Year” and
“Brand Professional of the Year” to Director Marketing - Sanjay Vakharia.
2007 - Crossed the 100 crore turnover mark in November.
2008 - Launched a Kids Jeanswear brand - 'OYO'.
2008 - Won the CMAI Apex awards for the third consecutive year, for -
"Brand of the year" - "Product Innovator of the year" - "Ad Campaign of the year"
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